Our Expert Team
Dynamic, experienced and dedicated
We’re a close-knit team of highly experienced advisors with expert knowledge of Prime Central London real estate. Discover more about our backgrounds and the skills that have earned us our reputation.
Alex Woodleigh-Smith
Managing Director
Alex has worked in London’s residential property industry for over 25 years and founded AWS Prime in 2013.
Tenacious, driven, with a forensic eye for detail, he combines an instinctive grasp of value with sharp deal-making acumen, earning widespread respect across the industry.
Known for his charismatic approach, Alex has built a reputation for guiding clients with clarity and conviction. With an exceptional network and standing as one of London’s best-connected advisors, he consistently delivers results that keep clients returning and introducing others.
Jack Osmond
Senior Search Advisor
Jack has over a decade of experience in London’s residential property market and brings a calm, assured presence to what can often be a high-pressure process.
Clients value his composed approach and trust his ability to manage every stage with care, always offering honest, straightforward advice.
A specialist in the off-market arena, Jack relishes the detective work involved in uncovering properties that perfectly match his client’s needs. Widely respected by industry peers, his collaborative style and expert technical knowledge consistently open doors that others cannot.
Jake Irwin-Brown
Consultant Search Advisor
With 15 years of experience in London’s residential property market, Jake is known for his sound judgement, negotiation skill, and ability to navigate complex transactions.
His work ranges from securing development sites and block deals to sourcing rare, off-market homes for both UK-based and international buyers.
Jake is calm under pressure, highly knowledgeable, and committed to achieving the best possible outcome for every client - making him a trusted and valued member of the AWS Prime team.
Hortense Sheppard
Marketing Director
Hortense has over 20 year’s experience in Marketing and Business Development across London and APAC, having worked for industry leaders including WPP and Countrywide.
She brings high-level strategic thinking and commercial know-how, with a track record that spans some of the world’s most respected clients and property brands.
Her sophisticated approach to market communication and deep understanding of the luxury residential sector play a central role in AWS Prime’s continued success.