Named in 2016 by the Sunday Times as the best place to live in London, Fitzrovia is thought to have been named after the local Fitzroy Tavern public house, which itself takes its name from Charles FitzRoy, Lord Southampton, who first developed the northern part of the district in the 18th century.

In contrast with its neighbour, Marylebone, which was constructed by just a couple of big landowners, much of Fitzrovia was developed by minor landowners, leading to a prevalence of smaller, more irregular streets. Once a rather bohemian area, famous residents of Fitzrovia have included George Bernard Shaw and Virginia Woolf.

With Soho and Covent Garden to the south, and Regents Park to the north, Fitzrovia is especially popular with buyers looking for convenient location in a relatively tranquil area.


The excellent Wetherby Prep (featured) and Queen’s College Independent Schools  are just a short walk away in Marylebone.

Places to Eat

Michelin-starred Dabbous, contemporary Japanese Roka Charlotte Street (featured), and Steak & Lobster on Warren Street, are just a handful of hugely popular restaurants in Fitzrovia.


As well as serving Michelin-starred food upstairs in its restaurant, Dabbous is home to cocktail bar, Oskar’s Bar. The kitsch punk basement bar, The London Cocktail Club (featured), has an outpost in the area.

Green Spaces & Recreation

Fitzrovia is ideally located for Regents Park (featured) to its north, which boasts excellent sporting facilities and world-famous London Zoo.