Named in 2016 by the Sunday Times as the best place to live in London, Fitzrovia is thought to have been named after the local Fitzroy Tavern public house, which itself takes its name from Charles FitzRoy, Lord Southampton, who first developed the northern part of the district in the 18th century.

In contrast with its neighbour, Marylebone, which was constructed by just a couple of big landowners, much of Fitzrovia was developed by minor landowners, leading to a prevalence of smaller, more irregular streets. Once a rather bohemian area, famous residents of Fitzrovia have included George Bernard Shaw and Virginia Woolf.

With Soho and Covent Garden to the south, and Regents Park to the north, Fitzrovia is especially popular with buyers looking for convenient location in a relatively tranquil area.

Average Price Guide for the area:


The excellent Wetherby Prep (featured) and Queen’s College Independent Schools  are just a short walk away in Marylebone.


For award-winning and contemporary Japanese food, head to Roka Charlotte Street (featured), while those with carnivorous tendencies might prefer a meal at Steak & Lobster. Ottolenghi has just opened his vegetable-centric eatery, ROVI, in the area. 

The kitsch punk basement bar, The London Cocktail Club (featured), has an outpost in the area and is the place to go for a late night party.

Green spaces & recreation

Fitzrovia is ideally located for Regents Park (featured) to its north, which boasts excellent sporting facilities and world-famous London Zoo.


Fitzrovia is very well connected and has access to three tube stations; Great Portland Street, Warren Street and Googe Street stations with the Northern, Victoria, Circle, Hammersmith & City, Metropolitan and Victoria lines.